SiS is a UK leader in sports science and nutritional supplements. SiS Beta Fuel is leading the revolution in the field of endurance sports supplements and becoming the energy supplement of choice for top athletes.
On stage 19 of the 2018 Giro d'Italia, Chris Froome launched an 80-kilometer solo escape and ultimately won. It is considered by many to be one of the most touching moments in professional cycling.
And there is a hero behind this amazing victory - James Morton. At that time he played a key role as Head of Nutrition for Team Sky (now INEOS Grenadiers).
Before stage 19, Frome was 3 minutes and 22 seconds behind Simon Yates, the race leader at the time. The 18.5-kilometer extreme mountaineering stage of Colle delle Finestre became Fromm's only possibility for a last-ditch effort.
Morton and his team crafted a replenishment strategy and developed SiS Beta Fuel energy drink. This drink contains a high concentration of carbohydrates (18g/100ml), which is much higher than the 4-8g/100ml of general sports drinks.
Their goal is to provide athletes with a convenient, fast and efficient way to replenish their muscles and continuously deliver enough energy during high-intensity competitions. Beta Fuel is excellent at both digestion and energy supply, helping Fromm achieve this impressive victory.
In 2021, SiS Beta Fuel products have undergone major optimizations to further improve the energy supply effect. It has now become the designated supply product of the INEOS Grenadiers team, helping Tao Geoghegan Hart win the 2020 Giro Giro d’Italia.
