Bliz is a Swedish brand specializing in sports eyewear, ski goggles, helmets, and lenses. Founded in 2007, BLIZ boasts years of successful experience in cross-country skiing, including numerous Olympic gold medals. BLIZ is one of the fastest-growing sports brands in Europe, offering a comprehensive range of sports eyewear, ski goggles, and helmets. The brand's core philosophy is to provide high-performance and versatile products for all sports enthusiasts, enabling athletes to maintain focus and enjoy an unparalleled visual experience in any environment.
Bliz emphasizes the integration of innovative technology and modern design, creating specialized equipment suitable for various sports (such as skiing, cycling, and running), meeting the needs of diverse users and enabling every sports enthusiast to achieve their best performance. During the design process, BLIZ eyewear works closely with world-class athletes in various sports to ensure that its products meet the needs of athletes.
Core Concept: "Your Sport. Your Style."
This sentence reflects Bliz's emphasis on sports and personalized style. It provides users with a variety of choices and supports product customization, so that every user can find sports equipment that is unique to them.
From January 1, 2024, the emerging Scandinavian sports brand BLIZ will join the EssilorLuxottica brand portfolio with its strong product line of sports eyewear, ski goggles and helmets.
BLIZ's mission is to create tech products for everyone, combining clean Scandinavian design with superior functionality and value. The brand's target audience is young, active consumers, known as "weekend warriors," who enjoy cycling and hiking in the mountains and value performance and quality at an affordable price.
New arrival
