Beet It Sport

Beet It Sport is a UK-based company that produces beetroot juice products that are widely used in sports nutrition research and the professional sports community.

Beet It Sport is a product produced by British soft drink manufacturer James White Drinks. James White Drinks has been producing a variety of fruit and vegetable juices for over 30 years.

Beet It Sport began producing beetroot juice in 2005 and has been supplying beetroot juice to studies into dietary nitrate supplements since 2008.