Naked Sports Innovations is a company founded by two brothers from the United States. One is a mountain runner and industrial designer, the other is an Ironman runner and social entrepreneur. They were looking for a product that had the capacity, flexibility, comfort and performance they needed, but couldn't find the perfect fit.
They work to solve the toughest design problems no one else can solve, combining deep real insights with a spark of innovation. Their goal is for every customer to be able to say, "Thank you for helping me achieve my goals."
The company's design concept is "simplexity", that is, achieving simple and elegant purposes through complex and hidden means. From running hydration belts to pocket sports bras, every design and production decision is measured against this criterion.
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