Instinct Trail is an off-road brand focused on sustainability and environmental protection. Instinct Trail is described as "the most inspired, functional and anatomically engineered professional off-road brand ever produced". Committed to sustainable development and reducing its impact on the environment through measures such as the use of recycled materials.
The brand is committed to "improved and more environmentally friendly production methods and actions" through the "BE INSPIRED" initiative. Instinct Trail sees nature as its "playground and source of inspiration" and aims to "respect and protect it through action."