GU Energy

GU Energy Labs was founded in 1993 in the United States. The brand began when its founder, Dr. Bill Vaughan, set out to help his ultra-running daughter fuel properly during increasingly long trail races. In solving the challenge of consuming key nutrients while running—without causing stomach discomfort—he created the world’s first energy gel. What started as a practical solution soon revolutionized sports nutrition and became a milestone in endurance fueling.

At its core, GU Energy Labs is built on science-driven innovation, providing effective and practical nutrition solutions for athletes of all kinds. The brand’s mission is to nourish and inspire people to experience the joy of movement in whatever form they choose. Through carefully formulated energy, hydration, and recovery products, GU empowers individuals to challenge themselves, improve performance, and enjoy the process of pursuing their goals.

As the company has grown, GU has strengthened its commitment to community and environmental responsibility. It actively supports organizations advocating for social and environmental justice, helping create safe and inclusive spaces for physical and mental well-being. GU is more than a sports nutrition brand—it is a movement dedicated to unlocking human potential through movement.