Fractel

Fractel is an Australian headwear brand founded in 2018. Originated from Mooloolaba, Australia, it was founded in 2018 by Matt Niutta, the founder who loves running. The inspiration came from Matt being diagnosed with an eye disease that gradually blinded him, leaving him unable to drive and having to walk to and from get off work. This made him cherish outdoor activities and the process of running more, rather than just focusing on finishing results.

The name Fractel comes from the word "fractal", which represents the endless patterns in nature. The company's logo shows a fractal in its simplest form - two branches growing from a starting point. Fractel's vision is to create the world's highest quality, most sustainable sportswear, in styles that represent adventure and unique style, and to serve the outdoor running community.