Salomon

Salomon has been playing in the French Alps since 1947, and a passion for the outdoors, new technology and craftsmanship drives the company to create ever-advancing gear that encourages people to stop waiting and start playing. Positioning itself as a brand that enables people to connect with nature and experience progressive joy in outdoor activities, focusing on innovation, community and relaxed and rebellious style.

The purpose is to enable people to play, progress and connect with nature, believing that play is necessary, and aiming to create equipment and experiences that allow people to experience the joy of progress in various sports. Described as a "light-hearted rebel" who is curious, playful and optimistic, but also focused, dedicated and passionate, retaining a desire for life's endless possibilities. Continuously enterprising and innovative, even if it means rewriting the rules, viewing the outdoors as a playground that can be shared and enjoyed with others, cultivating unity and cooperation in every community.